BUSINESS OPPORTUNITIESExternal Market
In order to promote business opportunities for Brazilian enterprises overseas, SOFTEX relies on the support of the Brazilian Trade and Investment Promotion Agency (APEX Brasil), developing marketing and prospective campaigns. Among the many initiatives developed the highlights are for the participation in business events and trade shows overseas, mapping and selection of potential buyers of Brazilian software and IT services, and development of market studies, in addition to technical and commercial consulting services. Enterprises are grouped by business verticals and supported by specialized consultants. Those verticals are:
• Agribusiness • Health • E-government • Mining • Aviation • Industrial automation • Embedded software • Nearshore/offshore outsourcing • Banking • Information security • Energy management • Project Management • Education and e-learning • Oil & Gas • Games • Shoes, leather and fashion • Telecomunications
SOFTEX also supports the use of the Brasil IT+ brand abroad, providing a reference for IT technology and solutions produced by Brazilian companies.
Internal Market
Brazil has one of the largest internal markets in the world, growing steadily for many years now. To take advantage of our own domestic market SOFTEX develops initiatives to stimulate the use of Information Technology in micro and small businesses from different economic sector, providing support for IT specification, purchase, implementation and management. At the same time SOFTEX stimulates the development, by brazilian companies, of software and solutions suitable for the specific needs of those companies operating in our domestic market, thus generating business opportunities for them. Many of these initiatives are developed in partnership with sector bodies such as ASSESPRO (Association of Brazilian Information Technology Companies) and FENAINFO (National Federation of Information Technology Companies), and with the support of SEBRAE (Brazilian Service of Support for Micro and Small Enterprises).
The entire SOFTEX System is engaged in the construction of a positive image for Brazilian software and IT services companies, including media exposure for successful cases, informative newsletters via email and the publication, in Portuguese, of the Revista Tecnologia da Informação, a joint effort with the main entrepreneurial bodies in the software and IT services sector.
